Benny Ong: 21 years in the British Fashion Industry (1975-1996) and his Design Philosophy

Chung May Khuen


This article is about the career and works of Benny Ong, a Singaporean fashion designer in London from the 1970s to 1990s. It aims to challenge some of the perceptions associated with Ong and explain why he was able to survive and succeed in an extremely competitive fashion industry in London. The study begins with an investigation of Ong’s early experience in London and how he became recognised as one of Britain’s top fashion designers by the early 1980s. The research continues by exploring Ong’s design philosophy. Besides applying discourses on Orientalisation and self-Orientalisation, Ong’s works at the National Museum of Singapore and those represented in British magazines will be examined.

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